Media are constantly looking for new stories and information that will interest their audiences. Chances are, your town has at least one major newspaper, several smaller papers, a few TV stations, a bunch of radio stations, and at least one cable company. Here are a few things to consider:
- Local media like to cover local stories. You have a much better chance of getting free publicity from a reporter in your area than from national media.
- Local talk radio stations and programs are constantly in need of interesting guests. Watch for times when your area of expertise fits with a breaking story, holiday, or issue the media is covering.
- Send your local media a press release when you have something new to announce: a new product, service, public service program, or alliance with another business.
- Small businesses often make good feature stories. Work up a sheet of helpful tips related to your business. Make sure they are things the media audience will be interested in.
- Work with local charities and blow your own horn.
In the meantime, I will continue to share these Village Tips on a semi-regular basis!