Village Tip: Make Your ABOUT Page Sell

It's interesting how many web site visitors quickly click to the "about" page. This is the page that tells who runs the business, where it is located, and why they do what they do.

With all the uncertainty some folks still feel about buying online, it is only natural they want to find out more about the business before they seriously consider buying the product or service.

Include your photo, a photo of your staff, or a picture of your building on the "about" page. Be sure to give your address, one or more email addresses visitors can use, and a phone number. Anything less makes some people feel like you've got something to hide.

The "about" page is also a good place to tell your story. People love to hear about how you got started. They want to know what it is you like about your business and how you work to help customers. Give people a good story and they will remember it long after they have forgotten the particulars of the product they came to see.

I will continue to share these Village Tips on a semi-regular basis!