The manager of the store is an old white guy. The manager allowed his racial prejudices to run wild in his mind ... and he felt comfortable enough within the Apple culture to let his mouth run wild. He approached the two African American customers and let them know that if they were not buying anything or speaking with a Mac specialist then they would need to leave the store.
“And before you say I’m racially discriminating against you, let me stop you. I am discriminating against you.”
“Now you have to go. If you want to know why, it’s because I said so. CONSIDER ME GOD. You have to go.”The two young men left the store ... and went directly to their lawyer. They have brought a lawsuit against Apple. The lawsuit is working its way through the New York judiciary. In the meantime, the folks at Apple may want to become acquainted with BDPA so that they can become exposed to Black people in some context outside of the courtroom!