Currently, there are 496,000 children in the U.S. foster care system and 130,000 of these children are waiting for families to adopt them. The majority of waiting children are of color with older African American boys waiting the longest for adoption. To address these numbers, a new federally funded ad campaign is looking to get more Black foster children adopted. [SOURCE]
Television commercials will feature Black parents and children. Similar ads will appear on radio and in newspaper.
The ads were developed by the Advertising Council, which produces public service announcements and AdoptUsKids, a non-profit which helps connect foster children with adoptive families.
It marks the first time African Americans have been targeted for such proactive adoptions.