Currently, there are 496,000 children in the U.S. foster care system and 130,000 of these children are waiting for families to adopt them. The majority of waiting children are of color with older African American boys waiting the longest for adoption. To address these numbers, a new federally funded ad campaign is looking to get more Black foster children adopted. [SOURCE]
Television commercials will feature Black parents and children. Similar ads will appear on radio and in newspaper.
The ads were developed by the Advertising Council, which produces public service announcements and AdoptUsKids, a non-profit which helps connect foster children with adoptive families.
It marks the first time African Americans have been targeted for such proactive adoptions.
5 comments:
The advertising is definitely for a worthwhile cause. I hope its able to make a difference.
Thanks for sharing in the good news Wayne!
I know firsthand, the greatness of adoption. I was adopted at the age of 11 months by a wonderful woman who is the best mother I could ever have. Great advertising!
Symphony - Thank you for inviting me to participate in this weekly meme. I already have my post for next week in the queue!
Daij - That is wonderful. My first cousin was a foster mom for a couple of young 'uns ... and she ended up adopting one of the young girls who is now her daughter! The numbers are huge though ... young 'uns in the foster care system who need adoption.
The ad was pretty good, and you cant talk about a better message out than this. Good pick.
Mike - I appreciate you & Symphony for creating this weekly meme. This is my first time participating ... but, I plan on being a regular!
Post a Comment