It also seems obvious that BET struggled to sell advertising time on the show. 80% of the commercial time was filled with promos of other BET shows.
One of the oddest moments during the show was a promo of an upcoming BET interview with Oprah Winfrey. I tend to believe that Oprah won't be happy to see her image and words used as a backdrop for 'Hot Ghetto Mess'.
However, there were three fools who had the audacity to spend their corporate dollars to sponsor the pilot show. My hope is that everyone reading this blog post will take a moment to make a phone call or send an email to these corporate sponsors to let them know your disappointment. Here are the three sponsors that chose to disrespect the African American community by spending our money (as customers of their products) on this mess.
The largest sponsor for the pilot show appeared to be ASCENDANT Pictures. The company is an independent film development, production, finance and foreign distribution company who paid BET to air multiple commercials about their upcoming movie called Who's Your Caddy. ASCENDANT PICTURES is run by Chris Roberts and Christopher Eberts. You can reach them right now by phone (310.288-4600), email (email@example.com), fax (310.288-4601) or mail (9350 Civic Center Drive, Suite 110; Beverly Hills, CA 90210).
A second HGM sponsor was the Detroit Metro Convention & Visitors Bureau. I was very disappointed to see one of my favorite cities... Detroit ... advertising on HGM. I have to believe that it will not take much to get them to remove their sponsorship from future shows with our calls or letters. My suggestion is that you place the call right now ... leave a message if it is after-hours when you are reading this message ... to Angela Gillis at (313) 202-1973 or you can email her at firstname.lastname@example.org. Another unique way to get leverage on the DMCVB is to contact some of their influential members. You can click here to identify some of the business members. Share with them your disappointment in their decision to use membership dues in such a disrespectful manner to the Black community.
The final HGM sponsor is an Ohio-based company --> The Original Mattress Factory located at 4930 State Road; Cleveland OH 44134. The founder and president is Ron Trzcinski. According to Trzcinski: "Profit is a report card, a scorecard, a won-lost record. I don't sit in the mattress factory and say, 'How can we make a profit?' I ask, 'How can we do a better job? How can we make people want to come in? How can we help people see the value?' If you do all those things, you will make a profit." Let's reach out to Ron to let him know that African Americans are not interested in buying a mattress from a company that is so disrespectful to people of African descent. You can click here to email Ron or you can reach him by phone (216.661-8388) or send him a fax (216.661-2337).
It is time for us to turn our consumer buying potential into action. I urge you to pick up your cell phone and make three phone calls right now ... before you do anything else ... let these fools know that we simply won't accept this nonsense any longer. State Farm and Home Depot did the right thing.
Let's help ASCENDANT Pictures, Detroit Convention Bureau and The Original Mattress Factory do the right thing as well.